Branding
Today, the market is full of countless companies selling a similar generic product. This has led to the increased importance of corporate branding.
The customer today buys the brand. He chooses the product with the brand he is most familiar with or which has been successful in getting his attention through its communication. And if he likes the product, he knows which brand to choose the next time he goes shopping.
The role of branding has changed over time. Earlier it was used to differentiate the product from others in the market. But today, branding not only differentiates the product from others, but it also adds a set of personality traits to the product and automatically positions it in the market according to what position its brand occupies in the minds of the target audience.
Corporate Branding
Corporate branding is the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The corporate brand is the “umbrella” brand that sits over all a company’s product and service brands. The scope of a corporate brand is therefore much broader than a product brand.
Importance of Corporate Branding:
Identity: Corporate branding gives your business an identity. Your slogan and logo become the face of your business, which is why a company with a strong enough brand can be recognized by any one of its branding elements even if the name of the company isn’t visible.
Professionalism: Having a well developed, strong brand is something that will make your business come across as far more professional, polished, and even successful. This is something that will appeal to other companies you may be considering doing business with as well as to potential customers.
Trust: Your brand will speak volumes about your company and its values, and this is something that customers will come to put their trust in. Many consumers will only buy products from certain companies because their brand is one that they know and trust, so the power of branding when it comes to trust issues can be huge.
Sign of quality: As long as your business offers goods and services of a good quality, your branding can also become a mark of high quality. Customers will start to associate your high quality products or services with your brand, and pretty soon your brand alone will become synonymous with high quality.
Value: A well panned corporate branding can help to add value to your business. If you decide to sell the business in years to come, you could improve both value and sale ability with a strong branding.
Marketing Collaterals
When businesses currently think of branding, it is usually in terms of online presence and generating traffic, but there are elements of branding which do not occur in the virtual world. These elements are equally important to positioning yourself as an expert in your field and drawing more customers to your firm. When you can synchronize your online efforts with your offline materials – like logos, letterhead, business cards, and brochures – than you are almost certain to be profitably successful.
Example: Brochure Design, Leaflets, Rollup & Banners, Customized Power Point Slides, Product / Service Description Booklets, Large Hoarding / Unipole Designs, Newsletter Designs, Greetings & Invitation, Vehicle Branding Designs
Advertisement Designs
Every business comes either with its suite of products or services to be consumed by the clients. Promotion or marketing is a hard fact of the business world as no business can thrive without that. The era from when the business promotion was established as a potential channel to drive sales, the entire fraternity has been devising entirely low-cost and high impact promotional materials.
It is important for a brand to accept that, they will not be alone in which ever medium they choose to advertise. Thus, as strategy of corporate branding, the advertisements should grab attention of the readers or the viewers and communicate the message that the brand wants to deliver.
Example: Magazine Advertisement, Digital Display Advertisement (in malls, Highways etc.)
PR Activities
For PR activities, we work alongside the clients to help them achieve their goals and promote them within their industries. PR is an area that can transform the future and profitability of a business.
Creative Percept team can provide your brand exposure through various traditional and modern media activities. The pricing of the project depends on the campaign and thus, can be submitted only after a detailed discussion.
Office Stationary
Many businesses do not consider stationery design as a crucial aspect of creating an impact on the customers. Such businesses do not hire quality stationery services and so they gradually fall behind the competitors. Office stationaries are key tools of Corporate Branding. An impressive design of these stationery items helps in generating word of mouth publicity for a business in the market.
A brand would be spending only a smaller part of your overall marketing budget. A small investment towards creating a unique stationery design will go a long way in promoting your products steadily in the market. Business stationery includes letterheads, envelops and business cards.
Example: Proforma Invoice, Tax Receipt, Client Proposals, Visiting Card Design, Envelope, ID Card Design, Customized Bag Design, Notepad Design, CD Cover & Sticker Design
Branding Guidelines
Brand Guidelines communicate a variety of things about your brand, both internally to your organization or business, as well as externally to your partners, affiliates and the general public. What components a brand guidelines contains is not standard across the industry, but the most discernible organizations utilize brand guidelines as a resource for everyone to understand how to represent their brand.
Brand guidelines are key tool when it comes to corporate branding. They are very useful resource when re-branding or starting a new company as a way of communicating with current and prospective customers within your target audience. They are a set of rules to create a unified identity when connecting multiple elements within your brand, such as colors, your logo, and your typography. Here are other compelling reasons to have a set of brand guidelines.
Digital Brand Building
Consumers are more likely to choose brands which they recognize. Your brands’ presence in the digital space, allows you to nurture your potential consumers from being in the brand awareness phase to entering the consideration phase, where they become educated about your products and services.
To help you be more efficient with your brand-building efforts, Creative Percept offers a range of Digital Marketing solution. A business can select the right digital marketing tool for their business and brand.
Creative Percept team is specialized in following digital marketing mediums:
– Website Development
– Search Engine Optimization (SEO)
– Social Media Management / Marketing
– Search Engine Marketing (Google & Bing)
– Google Reputation Building
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