Navigating the world of graphic designing and branding is a tough task for most UAE business owners. We know time is already spread across various other tasks and marketing your own business is sometimes left to the last minute or the dark hours long after your employees have gone home. Many UAE business owners need a trustworthy business consultant or business partner to manage their design agency relationships, or find a UAE design agency to address the company’s marketing needs. The influx of small design agencies across UAE in recent years has made choosing the right design company to partner with a difficult decision to make. The bigger UAE graphic designing Agencies are getting smaller as business becomes more competitive and working remotely because more normal. What doesn’t help this industry fragmentation is that many of these small start-up graphic design agencies have little experience and are learning on the fly – though often on your dollar.
Choosing the right graphic designing agency to partner with is crucial to your business success and the all-important P and L. The wrong one can quickly drain your budget and negatively impact your branding and creative direction. So, here is our recommendations for finding a UAE Design Agency that can help your business grow and manage your brand effectively.
Understand your companies branding and design requirements, which will then highlight your budget.
The first step in the decision process is understanding your business needs and expectations of a design agency. The more clarity you can add with your briefing to any design firm that describes your business needs in terms of brochures, catalogues, signage, stationery, websites, social media content and general corporate graphic design, the better your conversations will be with any UAE Design Agencies you decide to meet and talk with.
Understanding your companies marketing budget and what your senior management (or you the business owner) is willing to spend is key before you look to start making calls. Design Agencies rarely offer a set price, it’s a “bums-on-seats” industry and you are paying professional graphic designers their time to execute design projects for you. So how long your briefs take to complete will be the amount you are charged.
How to choose the right Graphic Designing Company
for your next project?
Choosing the right Graphic Designer is crucial to achieving your desired business image and branding outcomes. Many people opt for the cheapest quote they can find without doing any background research into the designer or their business ethics. Not choosing the right designer can be a costly and time-consuming mistake, something many small businesses can simply not afford.
Here are some areas to consider when choosing a professional graphic designer:
1. EDUCATION AND TRAINING
Check to see if your designer is qualified in graphic designing, not just experienced in the software. Graphic design is a craft with foundation principles that have a direct impact on the effectiveness of the design. A designer’s software skills will have little impact on their ability to translate your brand.
2. A STRONG PORTFOLIO
Look at the designer’s portfolio and ask for examples of work relevant to your project. For example, if you need a business card designed, ask to see examples of business cards so you know the designer is going to fit in with your needs. Good design communicates and motivates and you should be able to clearly see this within the designer’s portfolio.
3. REFERENCES
Ask your designer to provide you will references or a list of testimonials so you can find out what others think about them and their work. Don’t be afraid to ask for references, if the designer’s work it good, they should have no problems with supplying these to you.
4. BUSINESS SKILLS
A good graphic designer will stay on top of all the details of your project and will make the best use of your time and money. A good designer will also have excellent communication skills and be personable, yet professional.
5. COST OF SERVICES
This is more often than not the number one consideration when it comes to choosing the correct designer but it most certainly shouldn’t be. Good design does cost money. You are essentially paying for the designers experience and knowledge as well as the time they are taking to complete your job. In saying that, graphic design does not have to break the bank and your designer should take any budgets you have into consideration also.
6. LOCATION
Ask yourself if you are happy to work with a designer who is in the same town as you or via remote. Working with a local designer with knowledge of the city you live in can be invaluable when it comes to the design process. Although, if the designer has good communication and research skills, the process will run just as smoothly.
Conclusion :
Design and branding is a really fun part of running a business when you partner with a great design agency. Ideally you should choose a design agency that you feel as though you will be able to have a laugh with, not hold back how you feel honestly and hopefully will align with your marketing team and their personality types, characters and generally ‘feels’ right.
Check-out the graphic designing trends of 2021 in below link:
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If you have enquiry for Graphic Designing for your business, please contact us at creatives@creativepercept.com or call +971 4 345 6606
Office 3018, Building A5, Dubai Digital Park, Silicon Oasis, Dubai, UAE
